PM360, a publication for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries, recently named Mesmerize as a Trailblazer Company of the Year finalist for the Supplier/Vendor category.  

Mesmerize is a point of care media company dedicated to connecting people to valuable information, resources and tools that empower them to proactively manage their health and improve their sense of well-being. Mesmerize provides targeted patient education to consumers within its national network of doctors’ and dental offices, retail pharmacies, AIDS service organizations, and community-based organizations, enhancing people’s well-being through education, enrichment and entertainment that helps them realize the best version of themselves. The Mesmerize multi-channel experience includes condition-focused wallboards and posters, strategic literature distribution, design and distribution of branded medical essentials, mobile integration platforms, and a dynamic video out-of-home solution that reaches millions of consumers monthly.  

“Mesmerize is proud to be named as a finalist for PM360’s Trailblazer Company of the Year award,” said Gregory Leibert, Mesmerize CEO. “COVID-19 presented a unique opportunity for Mesmerize to focus on its evolution into a digitally-focused business and we are honored to be recognized for our success providing valuable health and wellness education to patients and communities in their greatest time of need.”

Since 2009, the PM360 Trailblazer awards have recognized outstanding achievement and innovation in healthcare marketing. Each year, nominations are judged by the PM360 Editorial Advisory Board, a distinguished cross-section of industry experts. The Company of the Year judging criteria included: Innovation (pursuit of excellence and innovation across the board in advertising, sales, product development, public relations, and communication); Talent Development (a record of attracting, developing, and keeping talent); and Social Responsibility (supporting patient access, civic and global involvement, and environmental consciousness).

Companies of the Year are selected in five categories: Pharma/Biotech, Medical Device/Diagnostics, Specialty Pharma/Biotech, Advertising Agency, and Vendor/Supplier.

“It’s no secret that the reputation of companies in the life sciences industry has improved in ways we haven’t seen in years,” says Anna Stashower, CEO and Publisher of PM360. “That’s because many companies, especially this year’s finalists, proved how much they care about people by going above and beyond to donate, volunteer, and serve their communities; support their employees and their families through these difficult years; and work around the clock to provide global hope through medicines, vaccines, and other initiatives and campaigns with diverse social groups and underserved patients in mind.”

Finalists are acknowledged and winners will be announced during a special virtual celebration on Thursday, September 23, at 6 pm EST. Tickets for the virtual Trailblazer Awards Event can be purchased by visiting www.pm360online.com/trailblazer-tickets. Profiles of all of the winners will be included in PM360’s October issue.

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About PM360

PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries.Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment.

The journal’s targeted and insightful editorial focuses on issues that directly impact critical decision making, including: Planning and implementation of cutting edge strategies, trends, the latest technological advances, branding/marketing, advertising/promotion, patient/professional education, sales, market research,PR, and leadership. Additionally, the “360” in the title signifies the span of this critical, how-to info with personal and career insights for an enjoyable and thought-provoking read.

By providing the full circle of enriching content, PM360 is truly an indispensable tool for busy and productive marketing professionals to stay at the top of their game.